Even before the Miami star was dropping a career playoff-high 40 points on Milwaukee in Game 1 win of the Heat’s second-round series — making Pat Riley look like a basketball genius (again) while putting the uncomfortable spotlight squarely on the Bucks’ reigning MVP, Giannis Antetokounmpo, heading into Game 2 on Wednesday — the wins were piling up in all sorts of other ways.
There was the Michelob Ultra commercial shot at his home, which celebrated the NBA’s restart and was a smashing success (and, as it turns out, which he essentially directed and designed). There was the $20-per-cup coffee business outside of his room that lightened both the mood and his teammates’ wallets — “Big Face Coffee,” he deemed it (though he now has competition). There was the first-round sweep of the Indiana Pacers, featuring...
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September 02, 2020 at 07:28PM
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Jimmy Butler unplugged: On Miami, Giannis, Minnesota, Philly and everything in between - The Athletic
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